The city of Zurich makes a new contract for the management of their billboards (about 1 / 4 of billboards within the city limits). Yesterday it was announced that 15% more billboards should be created ( press release from 7:03:06).
The press quoted Kathrin Martelli, Councillor that the city hoped to regain the same number of receipts, the Tages-Anzeiger estimates this year to 2-3 million.
If that means that is earned 15% less per square meter can buy the billboard companies, the public space for a bargain.
According to press release of the city is an unmet demand for billboards. This demand is a purely economic demand. It is not the demand of the population for more billboards.
it moves us to the question, the price which the public space has. Can the public space for 3 million francs to be leased (with an annual income statement of the city of 6-7 billion)? Is it worth to us?
Or: Does it really this advertising space for our well-being? Is it really the company that makes a bargain?
tender of Zurich
rules on the attachment of advertising investments in basic public
articles from the press:
Neue Zürcher Zeitung, 08:03:06:
Advertise rules
Tages-Anzeiger, 08:03:06 :
The city of Zurich increased its Plakatflächen
persoenlich.com, 08.03.06:
Stadt Zürich: Plakatvertrag für Werbung neu ausgeschrieben
Werbewoche, 08.03.06:
Stadt Zürich wartet mit neuem Plakat-Konzept auf
Werbewoche, 22.02.06:
Plakat-Showdown in Zürich
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