Open letter to Kathy Martelli Ajuni Burk hat diesen offenen Brief an Kathrin Martelli geschrieben (siehe weiter unten). Weitere Protestnoten an
kathrin.martelli@hbd.stzh.ch sind jederzeit angebracht.
Selbstverständlich können auch andere Politikerinnen und Politiker sowie Fachpersonen kontaktiert werden. Hier eine Auswahl an Leuten, die mit Plakatwerbung involviert sind:
Christian Krauter, CEO Affichage:
christian.kauter@apg.ch Ulrich von Bassewitz, CFO Affichage:
ulrich.vonbassewitz@apg.ch Beat Roeschlin, CEO Clear Channel:
beat.roeschlin@plakat.ch Bernard Liechti, Leiter Reklameanlagen, Amt für Städtebau:
bernard.liechti@hbd.stzh.ch Urs Spinner, Kommunikationsbeauftragter Hochbaudepartement:
urs.spinner@hbd.stzh.ch Und hier der offene Brief: Sehr geehrte Frau Martelli
With astonishment in the press I have taken note of the decision to increase the number of billboards in the city of Zurich by 15%, arguing that there is a huge demand. How beautiful - the arms race between nations, there is a strong demand, specifically for weapons. But what happens if the offer is increased? The demand continues to rise, the spiral rotates beyond all bounds, or it comes to war.
transmitted by posters, take the consequences of not quite so dramatic: At some point, probably just the entire public space (which is well understood ALLEN - have thus in a democracy ALL have a say when it comes to its design) be pasted with posters which fit neither in the environment (as well? posters are designed so that they stand out as possible), nor will the city even have a touch of appeal.
an illustration of the arms race metaphor is a simple example: Suppose, now are City Council elections. One party decides to twice as many billboards as in the last election with a picture of their candidates decorate. The FDP must be there, for better or worse, follow suit and make twice as many billboards as well as four years earlier. Other parties followed suit. Demand is rising and rising and rising. The offer also. The faces are everywhere.
Were it is not another way? I'm no economist, but if demand exceeds supply, there is a very effective way I know: it raises prices. So you need have no fear that the deal would be with the advertising posters for the city less profitable. The industry can not afford that, you say? Now, the city can not afford additional posters more. Also has to evade the trade is always the possibility of alternative forms of advertising. By the way: that the offer is extended by 15% and the city it is hopeful to take the same money as before, probably means that in future each poster earns less is? The public space at a bargain price, so to speak?
I urge you to stop the madness stop and the "poster in Switzerland (the site of the still-monopolist APG is a veritable treasure trove of outrageous statements, treat yourself to a look) help not to even more massive dissemination. The town and the residents of this city will thank you.
(sugarspun@gmx.net
) Best regards
Ajuni Burk Reply by Urs Spinner, Communications Officer of the Structural Engineering Department of the City of Zurich: Dear Ms. Burk
Councillor Kathrin Martelli hat mich gebeten, auf Ihre Mail zu antworten.
Es freut uns, dass Sie sich um den öffentlichen Raum sorgen, ist er doch ein kostbares und - wie Sie selber zurecht betonen - beschränktes Gut. Wir dürfen Ihnen aber versichern, dass die Stadt Zürich gerade mit den neuen und bestehenden Konzepten dafür sorgt, dass es zu keinem Wildwuchs kommt. Dennoch müssen Plakate in einer Stadt Platz haben, aber wir wollen sie eben am richtigen Ort platziert haben. Die 15% Erhöhung hat vor allem auch mit den neuen Entwicklungsgebieten in der Stadt Zürich zu tun, also alte Industriestandorte, wo heute Dienstleistungen entstehen. Da haben wir einfach mehr Fläche zur Verfügung, wo wir sorgfältig auch plakatieren want. It will therefore come to no "arms race" - simply because it has not infinite space for posters.
For further information, you may refer to our website where you can download the free concepts:
http://www3.stzh.ch/internet/hbd/home/ausschreiben/wettbewerbe_staedtebau/aktuell/plakatvertrag.html
friendly Greetings
Urs Spinner
(
urs.spinner @ hbd.stzh.ch )
